Why Blog for Your Business? Just Look at the Numbers
If you’ve ever asked the question, "Why blog for my business?" then this is the post you need to read.
That’s because I’ve gathered some of the most significant business blogging statistics and they tell a very compelling story.
Simply put – blogging works, and works well.
Let’s take a look at the numbers, shall we?
My Top 2 Business Blogging Statistics
I’m going to start with the two business blogging statistics that blew my mind.
Why? Because I knew that blogging for your business was effective, but when I saw these numbers, they really illuminated a blog's value:
- Companies that publish new blog posts just 1-2 times per month generate 70% more leads than companies that don’t blog at all (source):
Aside from the incredible number (what business wouldn’t want 70% more leads?), this number demonstrates just how achievable blogging success can be for any business.
Think about it: 1-2 blog posts per month –not per week or per day as many folks recommend. That’s doable, even by time-sensitive small business owners.
The takeaway: you do not need to launch a huge campaign to begin gaining the advantages that blogging can bring to your business.
- Leads from inbound marketing cost on average 61% less than outbound marketing leads (source):
Whether you sell products straight from your site or have a six-month sales process, the more leads you get, the better.
That’s right – the ability to get leads lies at the heart of all successful businesses and leads are what turn into customers.
However, the profit from each sale is reduced by the amount of money you have to spend to make it. Lower the amount of money it takes to get a lead and you can either:
- Get more leads with the same marketing budget, or
- Simply pocket the savings and make more profit.
What can be more compelling that that?
The takeaway: if you want more leads without spending more money or simply want to raise your profits, blogging is a great way to achieve either goal.
More Blogging for Business Statistics
Aside from my top 2, there are many other compelling blogging statistics to be found. Here are some others that I found significant:
(fyi - blogging is a major component of content marketing)
Blogging Increases Your Website Traffic
- 71% of those surveyed reported content marketing has helped them gain higher rankings in the search engines (source): higher search rankings leads to more traffic, a fact documented by many sources.
- 77% of those surveyed reported that content marketing has helped increase their traffic (source): traffic is the bread-and-butter of content marketing and here’s proof in the pudding.
Blogging Helps You Sell
- SEO leads are eight times more likely to close into customers than outbound leads (source): amazing – not only does optimized content lower the cost of each lead (see above), it also increases the chance that each lead will turn into a sale!
- More than 50% of people are more likely to buy from a company that delivers custom content (source): even more proof that content marketing helps your business sell.
- 57% of companies have acquired a customer via their blog (source): yes – this is proof that having a blog is worth the effort.
Customers Like Content
- 80% of business decision makers prefer to get company information in a series of articles versus an advertisement (source): a great point when you consider replacing outbound advertising for content marketing.
- 75% of people understand that an organization’s goal for custom content is to sell them something, but are OK with it as long as it provides value(source): remember to always make your content useful.
There are a lot more numbers out there for you to find. If you’re interested, search for "content marketing statistics" on Google for a start.
In the end, the numbers only mean something if you implement blogging correctly. However, when you do, the results can meet or beat any of the statistics above.