About Matt
A professional writer since 1991, I view content creation, whether it’s text, image, video or audio as both a passion and a calling.
As a freelancer, I specialize in researching and breaking down complex topics so they can be understood by a variety of business-to-business (B2B) and business-to-consumer (B2C) audiences.
In that vein, I'm currently the Tech Editor and a columnist over at Small Business Trends where I research and write compelling articles and produce videos that break down complex topics for small business owners every week. I'm also the SEO specialist for the site.
In addition to content creation, I offer online marketing and lead generation expertise. I literally wrote the book on content marketing and has 15+ years of experience in successfully driving targeted online traffic using content designed to increase both qualified conversions and brand awareness.
You can learn more about me and my work on my portfolio site.
Why Did I Start Blog Post Ideas Exposed?
I created this site because so many of my clients struggle with coming up with topics to blog about. Through my Exposés, I aim to help solve that problem once and for all.
Click here for proof that the Exposé approach works
Do I Know How to Discover Blog Post Topics That Attract More Traffic?
You bet! Here are some stats:
Between October 1, 2010 and August 11, 2016, and across all the sites for which I write, my work has:
- Attracted visitors to a site 1,738,246 times.
- Been viewed by 1,770,791 unique visitors; and
- Enticed visitors to spend 53,123,730 minutes viewing my content (that’s 885,396 hours).
Over the same period, my YouTube videos were:
- Viewed 78,038 times; and
- Watched for 212,150 minutes (that’s 3,536 hours).
